Originally I purchased a yearly subscription for my other half as a little treat, every month he will get a little gift to cheer him up (he works very hard) and to prove that not all the deliveries that come to the the house are for me... I have now purchased another 12 month subscription but as a gift card (early Xmas gift for my brother) its a different and unique gift that keeps giving every month, bring on the Gin Loot I say - well done on such a simple and effective idea.